Slowing down

There is a difference between understanding how to use AI and simply being excited that AI can do something.

A conversation overheard in SoHo

An animator spent over a year finishing assets. An executive wanted them replaced with an AI-generated model — and when the style did not match, the answer was to regenerate the whole scene.

“AI can” is not the same as “AI should”

There is a huge difference between understanding what AI can generate and understanding the craft you are trying to replace. Excitement is not a substitute for judgment.

Amplify craft, do not discard it

Good AI adoption amplifies people who already understand the work — faster iteration, less repetition, more range for a small team. Scrapping finished craft because a generate button exists is not innovation.

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